Coeur Sur Toi
A global brand idea, made unmistakably French.
For Instagram’s first campaign in France, we turned the ♥️ from a product feature into a language. ♥️ sur toi, borrowed from French pop culture, became a modular system that could move from ♥️ sur musique to ♥️ sur Paris.
Built with French artists and creators across Paris and Marseille, it came alive in film, OOH and a city-scale event.
Global in ambition. Local in authorship.
Role
:
Creative Director
Agency Partner
:
Wieden+Kennedy
Event Partner
:
YARD
For one week, we turned Paris into a living extension of the campaign, with creator-led workshops, concerts and visual experiences built for the people shaping French culture.
We took the story to the streets, turning OOH into love notes to France.
