Get into What you ❤️

Get Into What You ❤️

It’s not about likes. It’s about liking what you love.

For Instagram’s first Australian brand campaign, I led creative on a love letter to getting really, really into things. Music. Beauty. Football. Skateboarding. Whatever makes you stop scrolling and go deeper.

We brought together global creators and a new generation of Australian talent, mixing worldwide culture with distinctly local passions. The result was a hyperactive, music-video fever dream that felt less like advertising and more like Instagram with the volume turned all the way up.

Get into it. Then get into something else.