Game Changers

Roblox Creators

Behind every massive game is a story nobody knows.

Game Changers is a documentary series about the creators behind Roblox’s biggest hits, and the unlikely paths that turned ideas into games played by millions.

We made developers the protagonists, not the platform. Because the best creator stories don’t end with what they made… they make someone else want to start.

Role

Head of Creative

Agency

Internal

These weren’t traditional game studios. So we didn’t make a traditional developer documentary. Pulling from art films and new media, we ditched the talking heads and built a different visual language around each creator. Because the people changing the game deserved a new way of telling their stories.

These weren’t traditional game studios. So we didn’t make a traditional developer documentary. Pulling from art films and new media, we ditched the talking heads and built a different visual language around each creator. Because the people changing the game deserved a new way of telling their stories.